Google

Creating a Unified Framework for Digital Buildings Globally
Overview
We worked closely with Google to develop and deploy the Digital Building Strategy & Guide, a groundbreaking document that has now been adopted across Google’s global real estate portfolio. By aligning technology, user experience, and sustainability objectives, this guide serves as the foundation for the design, construction, and operation of Google’s "Smart Ready" buildings worldwide.
The Challenge
  • Fragmented Digital Practices: No standardized process for integrating digital technologies across a diverse real estate portfolio.
  • ‍Inconsistent User Experience: Disparities in how employees and visitors interacted with Google spaces globally.
  • ‍Operational Inefficiencies: Lack of real-time data and automation limited building performance and user satisfaction.
  • Sustainability Requirements: Need to meet ambitious carbon-neutral goals while enhancing operational efficiency.
Services

Insights generated from stakeholder interviews with leadership and curators.

Observational user research of museum visitors and shadowing of front-of- house staff.

Delivery of ethnographic insights and a platform-approach to user experience strategy.

Identification of user experience intervention opportunities and concepts.

“This Guide will provide definition and guidance for teams involved in the delivery and future operation of Google Digital Buildings ”

- Google REWS CBRE Executive

LinkedIn25 Broadway 10th Floor New York, NY 10004 . .