Samsung

Our team collaborated with Samsung to create the MLB Baseball Playbook, a comprehensive guide to transforming fan experiences and stadium operations using advanced digital solutions. Leveraging user-centered design and emerging technologies, we delivered strategic and tech-driven approaches to position Samsung as a leader in sports stadium innovation.LinkNYC is a first-of-its-kind communications network that is replacing pay phones across the five boroughs with new structures called Links. Each Link provides super fast, free public Wi-Fi, phone calls, device charging, and a tablet for access to city services, maps and directions.

Declining Fan Engagement: MLB faced challenges in attracting younger and diverse audiences while improving fan satisfaction during games.
‍Fragmented Digital Ecosystems: Many stadiums lacked unified digital strategies, resulting in inconsistent fan experiences and operational inefficiencies.
‍Limited Data Utilization: Insufficient real-time data inhibited the ability to personalize fan interactions, optimize stadium operations, and drive revenue.
‍Evolving Expectations: Fans increasingly expect seamless, personalized, and interactive digital experiences akin to those they encounter in other industries.